San Francisco, America's first City on the Pacific, was instantly the world's most diverse city when the Gold Rush brought the '49ers. Now, 150 years later, it still is one of the world's most dynamic consumer markets. The SF Bay Area attracts people with its career and educational opportunities and by its quality of life. Its energetic newcomers actively build their new lifestyles while maintaining family and financial ties with their home states or countries around the Pacific Rim or across the world.

Today, as ever, Northern California is a "must" in every public relations campaign and market survey. The SF Bay Area has nearly seven million people, and they reflect America's future. San Francisco's own population, for example, is 43% White, 32% Asian/Pacific Islander, 15% Hispanic, and 10% African American.

KI actively works with both the mainstream market and the diverse, dynamic, newer markets of America. We fill the traditional and multicultural market research, marketing, and PR needs of a national clientele.